You care about style and sustainability. You've come to the right place.

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"This rug is fantastic! It looks even better in person than in the pictures."

Welcome to Natural Rug Co. We're so glad you're here.

We're a small business with a strong belief that style and sustainability go hand-in-hand, and that a rug is much more than something you walk on.

Not only does a natural fiber rug ground your space, it infuses it with color, pattern, texture, and most importantly, your unique personality. That’s why we’re dedicated to offering beautiful, natural fiber area rugs handcrafted with care and designed to make your home feel special.

Our focus is beauty, quality, and sustainability. Whether bamboo, jute, wool, silk or cotton, every natural area rug we offer is handcrafted from sustainable materials you can feel good about bringing into your home. And, we work with artisans and partners around the world who prioritize ethical practices and eco-friendly production.

There are many places you could shop for a rug. We truly appreciate that you chose us, and in doing so, have chosen to support sustainability, quality craftsmanship, and small business.

Shop our rugs