Natural Jute and Bamboo Area Rugs are Perfect for this Popular Style

If you value both style and sustainability (and we know you do), the popular Japandi style of decorating is perfect for you. 

While this beautiful blending of Scandinavian and Japanese design aesthetics is not new, Japandi is particularly popular right now. An Architectural Digest article, "Japandi Style: Everything You Need to Know About These East-Meets-West Interiors," explains, "Though centered on tranquil, minimalist, and functional interiors, the aesthetic often permeates into more than just a look of a home...This design style and principles truly support a health, meaningful lifestyle."

The article further explains, "Both Japanese and Scandinavian design aesthetics are focused on simplicity, natural elements, comfort and sustainability," and goes on to mention the importance of craftsmanship as well. 

If you're leaning into this timeless, yet trendy style, natural jute and bamboo area rugs are perfect decor choices. Because of their organic, natural fibers, neutral, earthy color palettes, clean lines, and functionality, both types of area rugs make a beautiful anchor for your Japandi inspired furnishings. 

At Natural Rug Co., our natural jute area rugs are hand-loomed, -woven, -braided, or -knotted by artisans in China and India. Our bamboo area rugs are skillfully crafted by artisans in the Anji Mountain region of China and made from miso bamboo. 

We invite you to take a look and to become inspired.